"Airdrops buy airdrop hunters. Quests buy clickers. They don't buy users."
The era of "noise" is over. The era of "signal" is here.
Happy to partner with @Syndika_co on this and have our CEO @TomerSharoni & COO @AsafNadler featured.
Required reading.
🧑💻User Acquisition in 2025: Data-Driven Strategies for Web3 Projects
Web3 founders are finally realizing that airdrops, giveaways, and X comments don't buy users; they just buy noise. The only metric that matters is the number of people who come back, contribute, and stay.
So, how do Web3 projects use data to acquire the right users?
🔎👇Together with @addressableid, we explored the best practices that work in 2025.
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