How to buy Doodles (DOOD) in Brazil

What is Doodles?

Doodles is a brand originally known for its colorful, hand-drawn NFT collection launched in 2021 by artists Burnt Toast (Scott Martin) and co-founders Evan Keast and Jordan Castro. The project rapidly evolved from a 10,000-piece profile-picture (PFP) collection on Ethereum into a broader entertainment IP spanning storytelling, music, gaming, real-life experiences, and digital collectibles. The team behind Doodles has positioned it as a media and consumer brand that bridges Web3-native ownership with mainstream entertainment, using NFTs and tokens to create community-driven experiences and access.

While many people refer to a “Doodles coin,” the core Doodles ecosystem has historically centered on NFTs and token-gated experiences rather than a standalone fungible cryptocurrency. The project’s value proposition has included:

• Original art and character IP with strong brand identity
• Token-gated access to events, merchandise, and digital experiences
• Expansions like Doodles 2 (customizable avatars) and cross-platform integrations
• Partnerships and activations that bring the IP to broader audiences

If you’re encountering references to a Doodles “coin,” confirm whether the context is:

• The original Doodles NFT collection (ERC-721 on Ethereum)
• Doodles 2 and associated assets on scalable chains (e.g., via partner platforms)
• Third-party tokens or derivatives not officially issued by the Doodles team

Always verify official announcements through Doodles’ primary channels (website and verified social accounts) before engaging with any token claiming to be associated with the brand.

How does Doodles work? The tech that powers it

Doodles is built on public blockchain infrastructure to enable verifiable ownership, provenance, and composability.

Core technical components:

• Smart contracts and standards
  • ERC-721 NFTs on Ethereum for the genesis Doodles collection, enabling unique tokenized artwork with on-chain ownership and off-chain or on-chain metadata (depending on the asset).
  • Extensions and companion contracts for features like staking, trait reveals, or claims (when applicable). The project has periodically used claim mechanics for additional digital items, passes, or experiences.
• Metadata and assets
  • Metadata describes each NFT’s traits (e.g., background, hair, accessories). Projects may store metadata on IPFS or other decentralized storage to improve permanence. Visual layers are composed into final avatar art.
• Scalability and interoperability
  • As Doodles expanded (e.g., Doodles 2), it emphasized customization and broader distribution. To achieve better user experience and lower fees, projects often leverage sidechains, Layer 2s, or partner platforms that support high-volume, low-cost transactions for minting and customizing avatars.
• Token-gated experiences
  • Holding specific Doodles assets can unlock access to online communities, exclusive drops, IRL events, or collaborations. Verification typically uses wallet-based authentication (sign-in with Ethereum) without exposing private keys.
• Brand and content pipeline
  • Doodles has invested in content production, collaborations, and music/entertainment tie-ins. On-chain tokens (NFTs, passes) act as programmable keys to these experiences, enabling the team to airdrop rewards, issue claims, or pilot new features without relying on traditional account systems.

Security and user considerations:

• Wallet safety: Use hardware wallets for high-value assets and never sign unknown transactions.
• Contract verification: Interact only with verified, audited, or officially linked contracts.
• Phishing vigilance: Double-check URLs and announcements through Doodles’ verified channels.

What makes Doodles unique?

• Strong IP and art direction: The distinctive visual style by Burnt Toast established immediate brand recognition, making Doodles one of the most recognizable PFP collections.
• Expansion beyond PFPs: Rather than remaining a static NFT set, Doodles has focused on becoming a multi-format entertainment brand—music, animation, live experiences, and customizable avatars—broadening utility for holders.
• Community-centric activations: From token-gated events to special drops and collaborations, Doodles experiments with ways for holders to participate in brand growth and storytelling.
• Emphasis on mainstream-friendly experiences: By leveraging scalable tech and simplifying user flows, Doodles aims to make Web3 ownership approachable for non-crypto-native audiences.
• Longevity strategy: Many NFT projects rely on short-term hype; Doodles’ roadmap centers on content creation, partnerships, and IP development that can persist beyond market cycles.

Doodles price history and value: A comprehensive overview

Important context: The primary “asset” historically associated with Doodles is the original NFT collection on Ethereum, not a fungible coin. The market value of these NFTs has experienced cycles typical of blue-chip NFT projects:

• Early growth phase (late 2021–early 2022): Following mint, secondary market prices appreciated rapidly amid a broader NFT bull market.
• Consolidation and volatility (mid-2022–2023): Macro headwinds, crypto market drawdowns, and shifting NFT liquidity led to price retracements and higher volatility.
• Expansion-driven catalysts: Announcements around Doodles 2, partnerships, and brand initiatives occasionally provided catalysts for increased trading activity and price discovery.

Value drivers:

• Brand execution: Successful launches, partnerships, and IRL activations can improve sentiment and demand.
• Utility and access: Additional utility for holders (claims, events, collaborations) can support perceived value.
• Market liquidity and macro conditions: NFT floor prices are sensitive to overall crypto sentiment, ETH price, and marketplace dynamics (royalties, fees, aggregators).

If you encounter a “Doodles coin” price chart, scrutinize the source. There has not been an official mainstream fungible token historically tied to Doodles’ brand like a governance coin. Third-party tokens may attempt to capitalize on the brand name without affiliation.

Is now a good time to invest in Doodles?

This is not financial advice. That said, you can assess timing and suitability by considering:

• What are you buying?
  • Verify whether it’s an official Doodles NFT, a Doodles 2 asset, a pass, or an unrelated token. Use official links to avoid scams.
• Your thesis
  • Are you investing in Doodles as entertainment/IP—expecting brand growth, partnerships, and experiences—or seeking short-term trading gains? IP bets often require longer time horizons and tolerance for creative execution risk.
• Fundamentals and roadmap
  • Review recent announcements, product delivery, and community engagement. Strong execution and consistent updates often correlate with healthier secondary markets.
• Liquidity and risk
  • NFT markets can be illiquid with wide bid-ask spreads. Consider size, time horizon, and the possibility of sharp drawdowns.
• Diversification
  • Avoid overconcentration in any single collection. Balance exposure across assets and strategies suited to your risk tolerance.
• Security and custody
  • Use reputable marketplaces, verify contracts, and store assets securely.

Practical steps:

• Follow Doodles’ official website and verified social channels for updates and official links.
• Track floor prices, sales volume, and listings across reputable NFT marketplaces to gauge liquidity and sentiment.
• Participate in community channels to understand holder sentiment and upcoming activations.

Bottom line: If you believe in Doodles’ long-term IP strategy, the team’s ability to execute, and the role of tokenized access in entertainment, a measured allocation might fit a high-risk, long-horizon portfolio. If you are seeking a traditional “coin,” be cautious—validate that any token is officially issued and not an unrelated or impersonating asset.